One Pill to Change
the World

The emergence of Enovid was met with resistance and
backlash, particularly from traditionalist conservatives. Buying the
contraceptive prevented many women from using it, one dose in 1960 was priced
at $10 or $80 roughly in today’s currency luckily its price decreased after the
first year due to its incredibly high demand.[1]
Many still faced complications when trying to access the drug for several years
in America. Despite its use being legalised in America in 1960, not until
Griswold v Connecticut in 1965 was the drug available in all U.S states.

Through a modern perspective and
understanding the contradictions regarding sexual freedoms before and after
Enovid, it would not be far stretched to believe the real reason for much of
the resistance of the contraceptive was through fear of change to the social
order. Author Joanne Meyerowitz suggests that stereotypes of the housewife
model ‘served as conservative reminders that all women, even publicly
successful women, were to maintain traditional gender distinction’.[2]
The inescapable portrayal of women as domesticated wives really discouraged the
growing call for sex equality.

[1] Megan
Gibson, ‘One Factor That Kept the Women of 1960 Away From Birth Control Pills:
Cost’, http://time.com/3929971/enovid-the-pill/,
June 23 2015. Accessed 13/11/2017.
[2]
Joanne Meyerowitz, Beyond the Feminine
Mystique: A Reassessment of Postwar Mass Culture, 1946- 1958, The Journal
of American History, Vol. 79, No. 4, (March 1993), p.1460.
[3] Megan
Gibson, ‘One Factor That Kept the Women of 1960 Away From Birth Control Pills:
Cost’, http://time.com/3929971/enovid-the-pill/,
June 23 2015. Accessed 13/11/2017.
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