In many ways, George Best personified the Sixties. Best was
a Northern Irish footballer who played on the wing for Manchester United for
the lion’s share of his career. Best’s skill was indisputable; he made his debut
in the First Division on 14th September 1963, aged just 17. His
first career goal came on 28th December against Burnley, in what was
just his second appearance. From then on, things only got better for Best. In
the 1964-65 season, Best made his debut for Northern Ireland and won the First
Division title with Manchester United. Best went on to win the title again with
United in the 1966-67 season as well as two Charity Shields and the prestigious
European Cup in 1968. In the same year as United’s European Cup triumph, Best
received the Balon d’Or – the highest individual accolade that recognised him
as the best footballer in the world in that year.
However, Best’s fame was not limited to the pitch. For many,
George Best was the first true football celebrity; instantly recognisable in
much the same way as David Beckham is today. Best was known for his looks and
his extravagant lifestyle, famously joking “in 1969 I gave up women and alcohol
- it was the worst 20 minutes of my life”. Best’s looks, lifestyle and personality
produced the nickname “El Beatle” or the “Fifth Beatle” – though this lifestyle
would eventually become too much for him.
In 1967, Best opened a fashion boutique in Sale named
Edwardia, producing clothing for both men and women. Amongst Edwardia’s collection
was Mod-style clothing, particularly smart suits. Best’s journey into the world
of fashion only furthered his celebrity image and cemented his status as a Sixties
icon. Best was undoubtedly responsible for the growth of a celebrity image of
footballers even outside of the game. For example, in more recent times Cristiano
Ronaldo and David Beckham have achieved worldwide, iconic celebrity status. In
much the same way as Best, both men are also responsible for clothing lines as
well as fragrances and many more. However, as Best’s personal life
deteriorated, so too did his stake in the fashion business and Edwardia
eventually closed its doors by the 1970’s.
Best often joked about his lifestyle and alcoholism, but
these issues troubled him greatly particularly after his playing career. Best was
twice convicted for drink driving, he once assaulted a police officer and was
often drunk during his public appearances. The former image of a charismatic
personality was sadly fading and by 2002 Best required a liver transplant. Tragically,
this failed to stop Best’s struggle with alcoholism and, following
complications after the procedure, he passed away after multiple organ failure.
As a football celebrity, Best was the first of his kind and -
in many ways - an embodiment of the changing times of the Sixties. Best was the
first to transcend football and become an icon to young men and women alike.
Although Best will always be recognised as one of the greatest football players
of all time, he will be remembered also by his lifestyle, personality and his
celebrity status.
by Connor Epps