Thursday, 19 March 2020

Mods and Rockers: Youth Culture Phenomenon of the 1960’s - Megan Hibbs


With the current media climate fanatically hopping from one moral panic to the next, and newspapers such as The Sun, The Mirror and The Daily Mail providing horror and hysteria with every page. It seems strange to imagine a world without the continuous critical assault and media fuelled panic targeting youth culture. One modern example being articles claiming that the next generation are becoming more volatile, as they become desensitised by the casual violence of TV shows and video games. However, it was the Mods and Rockers phenomenon, in particular the events of 1964, which has been referred to as the first ever publicised moral panic.[1]

The developing rivalry between the Mods and Rockers allowed the media to allude to the youth of the 1960’s becoming dangerous and anarchic. The two factions of teens defined namely by their fashion and music. In May 1964, the animosity and tension between these two groups of teens reached a head, which resulted in teens fighting and causing disruptions across the South East of England. Brighton, Margate, Bournemouth and Clacton became known as the epicentres of the violence; the media extensively photographing and publicising the events, with dramatic headlines such as the “Battle of Brighton” and “Wild Ones ‘Beat Up’ Margate.”[2]

The reality of this weekend, however, was not necessarily as violent as it was made out. The media created a scandal of teenage aggression, when according to Chris Tull of Thanet District Council, “in today's terms it was probably something like an ordinary Saturday night in any town centre but at the time nobody had seen anything like it before.”[3] The papers sensationalised the level of violence and anarchy being cause by teenage rivalry. In a quote from John Braden, who was an 18-year-old Mod at the Margate fights, he said, “I joined in a few of the fights. It was a laugh; I haven't enjoyed myself so much for a long time.”[4] Giving an alternate view to the dramatised media coverage. He continued to describe the reasons for the desire to rebel, “It was like we were taking over the country. You want to hit back at all the old geezers who try to tell us what to do. We just want to show them we're not going to take it.”[5] He tells us that it was not as extreme as the headlines and tabloids suggested. Whilst there were fights and several arrests, the ‘Battle of Margate’ "was hardly a teen take-over.”[6]

The term moral panic was coined by sociologist Jock Young and by definition it means, “a condition, episode, person or group of persons emerges to become a threat to societal values and interests; its nature is presented in a stylised and stereotypical fashion by the mass media.”[7] Stanley Cohen observed that, “one of the most recurrent types of moral panic in Britain since the war has been associated with the emergence of various forms of youth culture”.[8] He argued that the Mod’s and Rockers were creating a generational shift. Simply making room for themselves in an environment that did not accommodate for them and the adults took their actions as “threatening and a symptom of national decay.”[9]

With the Mods and Rockers there was certainly violence, but Cohen argues that the exaggerated levels implied by the media only reflect the fears of the older generation.[10] In conclusion, it isn't violence that the Mods and Rockers should be remembered for. They were more than just violence; they were about redefining and creating a space for the youth in a world that alienated them. More than just a lifestyle, they symbolised the changing and developing world.




[1] Savage, J., ‘Mods and Rockers: Two Tribes go to War’, BBC-Culture, 21 October 2014, http://www.bbc.co.uk/culture/story/20140515-when-two-tribes-went-to-war, Accessed: 05/03/2020
[2] Savage, J., ‘Mods and Rockers: Two Tribes go to War’, BBC-Culture, 21 October 2014, http://www.bbc.co.uk/culture/story/20140515-when-two-tribes-went-to-war, Accessed: 05/03/2020
[3] Ainsworth, C., ‘Margate capitalises on 1964 Mods and Rockers’ Riots’, BBC-News, 01 October 2011, https://www.bbc.co.uk/news/uk-england-kent-15094293, Accessed: 05/03/2020

[4] Feldman, C. J., ‘We are the Mods": A Transnational History of a Youth Subculture’, New York, Peter Lang, 2009, Accessed: 07/03/2020

[5] Feldman, C. J., ‘We are the Mods": A Transnational History of a Youth Subculture’, New York, Peter Lang, 2009, Accessed: 07/03/2020
[6] Savage, J., ‘Mods and Rockers: Two Tribes go to War’, BBC-Culture, 21 October 2014, http://www.bbc.co.uk/culture/story/20140515-when-two-tribes-went-to-war, Accessed: 05/03/2020
[7] Savage, J., ‘Mods and Rockers: Two Tribes go to War’, BBC-Culture, 21 October 2014, http://www.bbc.co.uk/culture/story/20140515-when-two-tribes-went-to-war, Accessed: 05/03/2020
[8] Cohen, S., ‘Folk Devils and Moral Panics: The Creation of the Mods and Rockers’, New York: St. Martin's Press, 1980, Accessed: 07/03/2020
[9] Cohen, S., ‘Folk Devils and Moral Panics: The Creation of the Mods and Rockers’, New York: St. Martin's Press, 1980, Accessed: 07/03/2020
[10] Cohen, S., ‘Folk Devils and Moral Panics: The Creation of the Mods and Rockers’, New York: St. Martin's Press, 1980, Accessed: 07/03/2020

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