Friday, 24 November 2017

Fashion in The Swinging Sixties.


 

The Fifties were the decade of monochrome. The Sixties exploded with colour. How could a short 10 years change everything?

The 1960’s was “the first teenage generation free from conscription.”[1] This was the first-time young adults had no responsibilities and could ‘conquer the world.’ The teenage identity would be discovered through fashion which influenced the 1960s in more ways than imaginable.

The decade of revolution was upon the 1960s. This decade would offer music and fashion to enable teenagers to explore themselves and become free. The 1960s explored a new era of music and enabled idolisation to occur. The Beatles, The Rolling Stones and The Beach Boys experimented with new music and encouraged peace, freedom and rebellion.

 



 

Carnaby Street in London offered a ‘new world’ of fashion and helped present a different identity for teenagers. It was one of the most eccentric shopping districts which attracted global attention. In Carnaby Street nothing was too outrageous to wear. It was the decade of ‘flower power’. Everyone wanted to explore what Carnaby Street had to offer, not only with fashion, but for a new lifestyle. Carnaby Street attracted the elite fashionistas of the world which included many famous faces such as, Jimmy Hendrix and The Sex Pistols who were popular and influential musicians. The popular fashion choice of the 1960s for females were slim fitting dresses and skirts. Outfits would be mixed and matched to serve a causal yet a dressy look. Jackie Kennedy the First Lady of the United States, fashion style was often mimicked by the teenage generation over in Britain. Jackie Kennedy bought a very classy and individual style to the fashion industry.

How was it possible that fashion could have more of an influence within society in 10 years than in 100 years? The cultural shift allowed young adults to explore their own identity. From the Mods and Rockers, to hippies and supermodels. At lot of the fashion that was inspired to both men and women in the 1960’s was the huge success of ‘supermodels’. “High fashion in the sixties was nothing without the iconic models that showed off new styles and inspired some designers and artists as well.”[2]

Twiggy was one of the biggest supermodels to grace the 1960s. Her audacious and rebellious attitudes towards fashion inspired a generation. Twiggy was able to revolutionise the makeup industry in ways which had never been seen before. Teenagers were infatuated with her and her style. “She was a trendsetter, a daring dresser, and an icon in her own right.”[3]  Twiggy modelled from an early age of 16 and was able to trend set the ‘mini’ which was a skirt 6 or 7 inches above the knee. This was deemed as ‘scandalous’ at the time to many onlookers.  Twiggy was such a fashion icon, she modelled for Vogue who described her as “a bloomin’ phenomenon- the Superstar model: the master pattern for a million teenagers all over the world.”[4] Fashion was more than just a choice of clothing, it was a choice of lifestyle that no one had ever experienced before. Did fashion shape the 1960s or did the 1960s shape fashion? It would change generations to come.
By Molly Hamilton.



[1] The History and Heritage Accommodation Guide, ‘The 1960s The Decade that Shook Britain’ http://www.historic-uk.com/CultureUK/The-1960s-The-Decade-that-Shook-Britain/
[2] The People History, ‘Cultural Changes in Society and Their Effects on Fashion’ http://www.thepeoplehistory.com/60sclothes.html

[4] Vogue, ‘Celebrating Twiggy, the Face of the Sixties, on Her Birthday’    https://www.vogue.com/slideshow/twiggy-sixties-icon-in-vogue#10

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