Monday, 7 November 2016

The Sixties, Popular Music and Effective Messages: Joan Baez

The Sixties, Popular Music, Protest and Effective Messages:
Joan Baez.

Image result for joan baez at march on washingtonIn this, the last of three blogs, instead of looking at the confused messages in sixties popular music and protest, as before, the topic here is how music and protest could come together to communicate effectively. Music and lyrics can make a connection between an idea and a person’s emotions, often engaging with them more easily than the spoken word. It can evoke shared feelings across a group of people, strengthening understanding and bonds between them, national anthems are a good example of this.

Joan Baez was born to Scottish and Mexican parents, who, while she was very young, converted to Quakerism. Her mixed parentage meant she became acutely aware of racial prejudice. The conditions and philosophies were present for her to form her political views on equal rights and social justice; music presented a way to fight for these non-violently.[1] Baez adopted a song based on spirituals and church hymns which had deep roots in social struggles, particularly against racial injustice.[2] ‘We Shall Overcome’, was performed at the March on Washington, 28 August, 1963.

An article in 1963, under the headline ‘Capital Is Occupied By a Gentle Army’, made mention of Joan Baez, it also talked about performers singing hymns and folk music, and crowds joining in with them.[3] The atmosphere of calmness was fostered by the style of music. The crowd, in singing along to the lyrics of songs like ‘We Shall Overcome’, were helped to feel strengthened and more unified, they were confirming to each other a common goal.

Baez did not enjoy huge chart success with the song but it had some success outside the US, reaching number 26 in the UK charts, 20 May, 1965.[4]  Promotion of the song was pursued at rallies. It was sung during many protests and demonstrations, including Selma. It was after events in Selma, in an address on voting legislation by Lyndon B. Johnson, the full potency of Baez’s choice of song became evident. The President twice used the words of the song title, from what had become a ‘protest anthem’, most powerfully in this part of his speech, “…it’s all of us, who must overcome the crippling legacy of bigotry and injustice. And we shall overcome.”[5]

The song, like the protests, had a character of dignified resolve. It mirrored Martin Luther King’s form of activism, seeking not to approach protest aggressively, while still conveying an unmistakable, persistent and easily understood message. It was not specifically designed for short term success in the charts, targeting instead the masses at rallies. In this way it became a ‘protest anthem’ and became an important part of a movement to end divisive systems and ways of thinking. This is what some people remember the sixties for, a feeling of moving to a new, happier, forward thinking age. This has not, unfortunately, been fully realised. The Civil Rights Movement and Joan Baez showed the way things can be changed.

Paul Wilson.




[1] Marcus Jaeger, Popular is Not Enough: The Political Voice of Joan Baez (Stuttgart: Ibidem, 2014), p. 46.
[2] Ethan J. Kytle and Blain Roberts, ‘Birth of a Freedom Anthem’, The New York Times, 14 March, 2015, nytimes.com http://www.nytimes.com/2015/03/15/opinion/sunday/birth-of-a-freedom-anthem.html?_r=0 (accessed 24/10/2016).
[3] Russell Baker, ‘Capital Is Occupied By a Gentle Army’, The New York Times, 29 August, 1963, p. 1 and 17, timesmachine.nytimes.com http://timesmachine.nytimes.com/timesmachine/1963/08/29/issue.html (accessed 24/10/2016).
[4] Official Singles Chart Top 50, 20 May 1965-26 May 1965, officialcharts.com http://www.officialcharts.com/charts/singles-chart/19650520/7501/ (accessed 24/10/2016).
[5] Lyndon Baines Johnson, Address to a Joint Session of Congress on Voting Legislation (15 March, 1965), americanrhetoric.com http://www.americanrhetoric.com/speeches/lbjweshallovercome.htm (accessed 25/10/2016).

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